Things to consider while sharing findings to the community at large Heading link
A fundamental feature of community-based participatory research (CBPR) is sharing findings with community members and engaging community members in the dissemination process.
Sharing Accordion Heading link
- Community members deserve access to the knowledge they have made possible through participation or other forms of engagement in a study.
- Community dissemination allows providers to implement findings immediately and locally, potentially reducing the gap between research and practice.
- By fostering dialogue with those most affected by a given health issue, community dissemination aids in developing culturally relevant interventions.
Basic tenets of storytelling as a tool for dissemination of research:
- Build community dissemination into project aims.
- Develop a plan with community members, but keep it flexible. It can evolve iteratively in response to community feedback throughout the process.
- Presenting at standing meetings is often more practical than planning special events.
Reaching out to community partners:
- Designate a point person to coordinate dissemination outreach.
- Draw on established relationships.
- Ideally, the research team should have established relationships with key community leaders/representatives before the dissemination phase.
- Conduct “pre-meetings” with community leaders/representatives. Work with community members to select findings for presentation.
- Exploring the interests and expertise of likely attendees and identifying which findings fit those interests so that slides could be tailored.
- Make presentations interactive.
- Share a personal story illustrating how the issue has affected your life.
- Presenter can address mistrust at the beginning of the presentation by telling a story that conveyed why this area of research mattered personally.
- Cultivate a receptive attitude toward criticism.
- Follow up with one-on-one meetings.
- Recognize the potential value of research findings for service providers.
- Demonstrate that suggestions are integrated into further research or programs.
Sharing information with the general public:
Think about when, where and how you will share study results.
- Include infographics and visuals for digestible data presentation
- Use language that is between a 6th to 8th grade level
- Use lay language, and avoid jargon or technical terms
- Tailor your language and presentation to the target audience
- Clear disaggregated data relevant to communities of focus
- Language translation
- Emphasize impact on people’s lives
- Clear tie-in to current events or community priorities
Some examples include:
- Develop a newsletter to share with community organizations.
- Share results with community partners.
- Aldermen/alderwomen may be willing to share a short article with their constituents in their monthly newsletter. See list of Chicago aldermen here.
- Policy briefs
- Media -press release e.g. template
- Consider community media outlets, learn more here
- Write a report and/or Executive Summary
Note: You will need IRB approval to share findings with the community
Developing Content in Plain Language: