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the new normal logo with the tagline every little bit healths

The New Normal™ movement is here because
Your friends need your help.
Your family needs your help.
Human health needs human help.

The New Normal™ (TNN) movement is making health research accessible to everyone at a huge scale for the first time in history, with tons of different people and organizations coming together.

It’s an average 10-year process to create new treatments and get them to patients. That’s too long for any of us to wait.  So we’re helping shorten it by connecting you with the research teams championing the causes and health areas you care about with an easy-to-use Matchmaking Portal — no overwhelming forms or super long medical words involved.

We’re people helping people so that health and happiness can be The New Normal™ reality for all of us.


Campaign Contributors Heading link

The New Normal™ Campaign is championed by the Institute for Translational Medicine (ITM), a partnership between the University of Chicago and Rush in collaboration with Advocate Health Care, the Illinois Institute of Technology (Illinois Tech),  Loyola University Chicago, and NorthShore University HealthSystem, as well as the Northwestern University Clinical and Translational Sciences (NUCATS) Institute and the University of Illinois Chicago Center for Clinical and Translational Science (CCTS). The ITM, NUCATS, and CCTS are fueled by nearly $80 million from the National Institutes of Health (NIH) National Center for Advancing Translational Science (NCATS) Clinical and Translational Science Awards (CTSA) Program.  The Michigan Institute for Clinical & Health Research shared its technology to help connect the public with research opportunities for this initiative.  The New Normal™ initiative is also supported by the Chicago Department of Public Health and other regional and national partners who believe in empowering everyone to get involved in making discoveries to improve human health.