Creative content developed by UIC students for at-risk Chicago communities
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The COVID-19 Vaccine Uptake Public Awareness Campaign Contest is please to join President Biden’s COVID-19 College Challenge!
Launched in April 2021, the goal of the public awareness campaign contest was to increase motivation to get a COVID-19 vaccine by delivering effective, tailored messages targeted to segments of the population that have higher levels of vaccine hesitancy.
Increasing demand for and acceptance of COVID-19 vaccines is essential for achieving “community immunity” (herd immunity) and returning to many of the social and work activities important to us all. Although many people are eager to get vaccinated, there are also significant proportions of the population who are hesitant, reluctant, or mistrustful of the vaccines and the vaccination process. Good communications about the vaccines can help overcome hesitancy and promote acceptance.
This competition engaged UIC students in developing messages that may help to promote acceptance of COVID-19 vaccines and motivate and mobilize people to get vaccinated. The winning teams developed creative content that ranged from social media for young adults to posters for the homeless and a podcast for police.
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The materials, organized by intended audience below, are freely available for use in the Chicago community and throughout the nation.